For the design stage, we ideally need vector artwork, but we will accept raster artwork. Vector files are easier to work with, and look better when enlarged.
All vector artwork needs to have all fonts/text outlined. We don’t have every font, so this ensures the text style will not change.
- Ai (Illustrator)
- EPS (Encapsulated PostScript)
- SVG (Scalable Vector Graphics)
- PDF (Portable Document Format)
Vector artwork is made up of mathematical lines and shapes (as opposed to pixels) and will not become blurry when enlarged. This type of artwork is preferred over raster (pixelated) art.
All raster artwork needs to be full size and at 125 dpi (dots per inch). Example: If you are needing a 8 feet wide by 4 feet high banner, then your artboard needs to be 8 feet wide by 4 feet high.
Raster artwork is made of many “dots.” The resolution of the artwork is measured by the number of dots per inch (DPI). The higher the DPI, the clearer the image becomes. This type of artwork has the potential to become blurry when enlarged past the ideal resolution size.